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LOGO A FIREMNÍ STYL

 

Logotyp společnosti PROSERVICE GROUP

Logotyp společnosti PRO SERVICE GROUP

LOGOTYP – hovorově LOGO – je základní kámen každé vizuální identity, ať už firemní či produktové. V dnešní době naprosto nezbytná součást prezentace čehokoliv. Bez nadsázky lze říci, že kdo nemá své logo, jakoby nebyl. Logo dnes už mají nejen firmy či výrobky, ale také země, města, komunity, kulturní či sportovní akce jakékoliv velikosti…

Logotyp symbolizuje určitou značku (anglicky brand). Značka je však mnohem širší pojem utvářený souhrou veškeré komunikace subjektu směrem k lidem. Utváří ji tedy reklamní spoty, inzeráty, billboardy, letáky, webové stránky, přítomnost na veletrzích či veřejných akcích (loga na mantinelech, golfových hřištích atd.), chování společnosti na trhu, k zákazníkům, Public relations…

Je logo něco nového?
Není. Loga či různá označení existují téměř 5 tisíc let. Některé, například značky na keramice, existují od starověku dodnes. Jiné, jako jsou heraldické značky, jsou přítomny v každém městě a dnes jsou často volně parafrázovány do modernější podoby, jako je tomu u značek Porsche, SAAB či Alfa Romeo…

Jak se pozná kvalitní logo?
Je čitelné, snadno zapamatovatelné, originální a tím snadno odlišitelné od ostatních (především od dalších subjektů působících ve stejném oboru podnikání). A neuškodí mu trocha té „magiky“ či vtipu (jako např. Apple – jablko pro počítače?)

Co je to Love mark?
Tak oblíbené logo společnosti, že jej spatříte cestou na zadních dveřích mnoha osobních automobilů.

Proč chtít navrhnout či faceliftovat logo od nás?
S dávkou přirozené skromnosti lze říci, že za dvě destiletí praxe jsem nasbíral jisté zkušenosti. Během práce pro přímé klienty, ale i pro menší lokální a velké nadnárodní reklamní společnosti jsem vytvořil desítky logotypů.

Pokud už nějaké logo existuje a uvažujete o jeho aktualizaci, také je to možné. Vždy se znažíme zodpovědně posoudit, zda staré logo stojí za to redesignovat a pokud má jisté kvality, rádi je citlivě zachováme a doladíme např. jen čitlenost, barevnost či nějaký detail.

 

 

 

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